No matter what kind of business you’re in, we believe everyone needs a darn good tagline. Not only does it give your brand a personality and tell people what you do, but it’s also a great way to help build recall and keep your brand top of mind for eons.
You’d think a tagline would be pretty easy to come up with, right? It’s just a few simple words about your brand. If you’re lucky, the words might even rhyme. How hard could that be? Well, if you’ve ever had to write a tweet or a Google text ad – or anything else with a teeny word limit for that matter – you’d know it’s pretty tricky to say a lot in a few words.
And that’s why so many of our clients have called upon us to help them out. They know that coming up with that perfect tagline takes a lot of hard work, research and persistence. We spend a lot of time getting to know the brand and learning its core values, and do a truckload of research to figure out what words and messages best resonate with the brand. Here are a few of our go-to tips for getting started:
1. Think about your unique purpose
It’s as simple as that. Ask yourself why people should use your products or services – and what makes you different to others in the same industry. You probably won’t get a tagline out of this straight away, but what you will get is a goldmine of what we call ‘unique selling points’ that help you differentiate yourself from your competitors. The words you come up with will be key to forming a mighty fine tagline.
One of the most important things you can do is think about your end user. Forget about your ‘professional staff’ and ‘great customer service’ – anyone can claim that. Take the time to think about who your target audience is, and how your business can benefit them, as an individual person, directly. For instance, if you’re a plumbing company, your tagline might be ‘ Treating your home as if it were our own‘, rather than ‘I pity the stool’.
Always think about your users – how can your business benefit them directly? #taglinetips [Tweet this]3. Be clear first, and clever later
We love a clever tagline as much as the next agency, but if you’re going down that path, you’ll want to make sure your message is crystal clear. If you’re simply trying to be clever without saying much else, it’s best to avoid confusion and save those winning words for another time.
4. Focus on one thing
A tagline can heavily influence how people perceive your brand. You only have a few words to make a good first impression, so it’s important to make them count. That means there’s no time for nonsense. Instead, try to focus on explaining one thing about your business (preferably one thing that makes you guys awesome and persuades your audience to engage with you), and let people learn the rest when they go to your website or see your ads.
You only have a few words to make a good first impression; make them count. #taglinetips [Tweet this]As you can see, there’s a lot more to a fabulous tagline than you might think. Don’t be afraid to reach out to our experts if you a helping hand. It’s what we’re here for after all. Get in touch with us today.